Case Study05/07
Illustrated landscapes carry the identity, one scene per tier.
Client
The Product
The Live Resin all-in-one: landscape wrapped around the device.
Illustrated landscapes carry the identity, one scene per tier.
AVITAS is a full identity system where each product tier owns an illustrated landscape (mountains, ocean, botanicals) in a turquoise-to-navy palette with gold accents, anchored by a distinctive geometric “A” mark for clean, premium shelf presence across Live Resin and Ultra lines.
Deliverables
- Cartridge & edible label system
- High-res product renders
- Logo mark system
- Brand graphics & illustration
- Pre-roll & AIO packaging
Visual Identity
Turquoise into deep navy, with gold accents. Each tier owns an illustrated landscape, whether mountains, ocean or botanicals, set in a clean sans-serif with a playful script for line names. The geometric “A” mark holds the whole system together.
The Map
Wayfinding for avitasgrown.com
AVITAS wanted a site you navigate the way you read a trail map. Zegoe drew Oregon as one illustration, made every pin, signpost and board a component with its own hover state, and wrote the motion into the handoff. A separate vendor built it in WordPress.
Hover or focus a pin to see the state Zegoe drew for it.
Opens the product range. The backpack above it was asked for by name.
Opens the events calendar. The two balloons beside it drift on move-circle.
Drawn for a budtender portal, renamed from Basecamp, and never built.
Opens the about page, named for the line the hero carries: Blazing Trails Since 2014.
Four pins were designed and three of them are live on avitasgrown.com: Products, Events and Blazing Trails. Budtender was drawn as a complete component set with both states and listed on the Points of Interest board. The built site carries Budtender as a header link to a login page.
Client direction
the only mountain/landmarks we want to show are the ones from the packaging. remove extra mountains. Have AVITAS packaging renderings pop on to the map.
Anna Spelleri20 Nov 2024
The three signposts on the delivered map name Mt. Hood, Haystack and Three Sisters.
replace all other website landmarks with icons that represent the category, ie base camp = a camp
Anna Spelleri20 Nov 2024
The Budtender pin stands over a camp, with tents and a fire.
Chi - update to "basecamp" to "budtender"
Anna Spelleri20 Nov 2024
Basecamp became Budtender on the pin and on the Points of Interest board.
add an animated fire with our little dude sitting and roasting a marshmallow
Jamie Gouger4 Dec 2024
He sits by the fire beside the Budtender camp.
move "products" down a bit and add a backpack icon to represent the products section.
Jamie Gouger4 Dec 2024
The Products pin moved down the coast range and picked up a backpack.
remove whales
Jamie Gouger4 Dec 2024
The delivered map has open water and no whales.
Direction arrived as comments on the Figma frames through November and December 2024. The quotes are as written.
- PLEASE DO PARALLAX SCROLL FOR HERO SECTIONA text layer on the canvas, beside the home page frame.
- NO HOVER STATE ONLY POP-UP on CLICKA text layer between the store locator and cultivar frames. It replaced an earlier note that asked for a hover state.
The Work