Spring
Bright fruit and electric color break through the darkness.
Brand evolution · Packaging · Product · Retail
HELLA
VATED
From street grit to flavor in orbit.
Brand introduction
Built loud
from day one.
Hellavated is a flavor-first cannabis brand with a rebellious streak. Its original identity was raw by design: dark palettes, distressed texture, urban graphics, and a touch of punk.
As the product range grew, the brand needed a broader visual language, one that could carry more formats and flavors without sanding down its edge.
01510 Thread Cartridge 02All-in-One Vaporizer 03Helly Meltz 04Gummiez 05Juicy Stickz
The original signal
Edgy. Urban.
Gritty by intent.
High-contrast color, distressed marks, irreverent illustration, and a little visual noise gave the early system its unmistakable street-level force.
The evolution
The edge stayed.
Everything else
went cosmic.
Saturated galaxies opened the world. Oversized fruit made flavor immediate. Glossy splashes added motion. Brighter color gave every SKU a clear point of recognition.
01 · Galaxy depth 02 · Flavor-first fruit 03 · Liquid motion 04 · Electric color
The central idea
Every flavor
gets its own orbit.
Fruit tells you what to expect. Color makes it easy to find again. Cosmic artwork ties the range together across products and formats.
BRAND FORMAT FLAVOR COLOR
ONE
UNIVERSE
UNIVERSE
The system can move from blueberry cool to citrus heat without losing the logo, attitude, or shelf presence that makes Hellavated recognizable.
Packaging system
One universe.
Every format.
Across vape, gummies, concentrates, and infused pre-rolls, the hierarchy stays quick to read: brand first, format second, flavor impossible to miss.
Physical vape design
From package
to palm.
The device was treated as part of the identity, not anonymous hardware. Color, finish, logo placement, and flavor cues carry the packaging story onto the product itself.
Format expansion
Same attitude.
Different form.
The design language stretches beyond vape without losing force. Fruit, cosmic depth, and a consistent information hierarchy keep every product unmistakably part of the same line.
Retail display
Own the counter.
Table tents, posters, and large-format graphics turn individual packs into a full-line statement. The work attracts from a distance, then organizes flavor and format up close.
Environment & exhibition
Built to leave
the shelf.
The refreshed graphic system scales from the smallest pack to wall wraps, display environments, exhibition moments, and social content without losing impact.
Lifestyle
A brand world
with a pulse.
Colored light, cosmic atmosphere, bold styling, and fruit-forward props move the identity from product promise into lived moment.
Limited-time flavors
Four seasons.
One wild orbit.
Seasonal drops keep the flavor universe moving. Each release shifts the fruit, color, and atmosphere while the core identity remains unmistakable.
Summer
Juicy, saturated, and turned all the way up.
Fall
Richer tones pull the collection into a darker orbit.
Winter
Icy contrast gives the coldest drop an after-dark glow.
The result
Hellavated did not lose its edge.
It gave that edge a bigger universe to live in.